Legacy ERP retired


The CRM had accreted years of complexity: a legacy ERP integration and its middleware layered over thousands of order and quote records, and a sprawl of overlapping revenue fields that made even 'what is our active ARR?' hard to answer with confidence.
Audited and decommissioned the legacy ERP managed packages and their fields, installed and activated the replacement ERP's package, and supported the customer, contract and invoice sync between the new ERP and the CRM.
Rebuilt owner-role and sales-team fields, added forecast stage-gating at the earliest stage, fixed a closed-won flow fault that was failing on large renewals, and scoped consolidation of the legacy quote and order objects that the old integration had been built around.
Built a CRM evaluation rubric and scored the incumbent platform against two alternatives, then framed the future-state roadmap. Leadership landed strongly on staying and simplifying in place, the value being a documented decision rather than a migration nobody could justify later.
Implemented the product-led motion with dedicated fields across lead, contact, account and opportunity, product-analytics event-schema mapping, inbound meeting routing, and product-qualified-lead threshold criteria.
Legacy ERP retired
The legacy ERP and its middleware managed packages were disabled in production and their fields deprecated, with the replacement ERP package installed, activated and syncing customer records to the CRM.



+5
7 steps
Merging two Salesforce orgs into one against a contract-expiry deadline
Cutover executed on schedule, ahead of the contract deadline
CRM migration and merge



+2
4 steps
Re-architecting a segmentation field across two CRMs, and rebuilding every report that depended on it
~195k contacts re-segmented
CPQ


5 steps
Retiring a sunsetting CPQ and standing up guided quoting with a four-tier approval matrix
Reps quoting live in the new system