2plays led
7systems in the stack
2/4practices they lead plays in
The systems in the plays Sarmad leads, in the order data moves through them. Lime marks the ones that come up most; the number is how many open roles ask for each.
From LeanScale's case studies. Play leads are whoever has spent the most delivery time on that kind of work.
4 steps
A weighted ICP matrix that turns into fields, tiers and per-rep target lists
ICP v1 approved and built into both systems
Warm signals and PQLs
+3
7 steps
Moving outbound off a native CRM sequencer and wiring a signal-trigger layer into it
Outbound consolidated onto one platform
